The Senses is a bookstore project located at Pier 48, San Francisco. The neighborhood, Mission Bay, already has a redevelopment plan in place. New residential and commercial area, including a new campus of UCSF, will be built in this area.
The bookstore provides in the neighborhood to relax while learning and discovering something new. Research shows that watching TV is a clear favorite leisure activity of an average American, far ahead of reading, relaxing or socializing. The projected design should encourage people to read, relax and socialize more. Being near a college campus would help in this regard.